Traffic Generation for Effective Websites
It's obvious that once you've got your website, you want plenty of potential customers to find it. Unfortunately, that isn't going to happen on its own - but the good news is that there are plenty of things you can do about it.
Hodder Online offers a tailored service to provide the right mix of activities to ensure you get the traffic to make your website work for you, and achieve the goals you set out to achieve.
If we are building your website, then we will have already taken some significant steps towards optimising your site for good search engine rankings. Once built we then have a number of options of how to drive good, relevant traffic to your site. Some of these are detailed below:
Organic Search Engine Optimisation (SEO)
"Organic SEO" is the term given to enhancements to websites that will result in search engine listings with out payment. This includes changes to code and to the content itself, and it is imperative that this work is only done on the back of sound keyword analysis .
Pay Per Click (PPC)
Definition: "A system where an advertiser pays an agreed amount for each click someone makes on a link leading to their web site". This is also sometimes known as Cost per click (CPC).
Pay per click can play an important part in a traffic generation strategy for small and medium sized businesses (SMEs). In particular it can be very cost effective for local marketing, i.e. where the target audience is within a specific geographical area.
It also has the great benefit of being immediate, and controllable. This control makes it ideal for seasonal marketing as well.
The success of a pay per click campaign is dependent on a number of factors:
- Keyword analysis - to find relevant terms
- Creating effective adverts
- Creating effective headlines
- Managing the budget
- Analysing the results
Hodder Online provides a managed service for pay per click campaigns. If you would like to discuss this for your needs, please give us a call on 01242 570330 or contact us via our online enquiry form.
Link Popularity
Definition: "A raw count of how "popular" a page is based on the number of backlinks it has. It does not factor in link context or link quality, which are also important elements in how search engines make use of links to impact rankings"
Inbound links are considered by the search engines as a vote for your site. Currently, this is one of the most important aspects of traffic generation. However, how these links are obtained is also an important factor, and the quality of the link, and the site from which it comes, can make a big difference.
To discuss the options suitable for your linking strategy, please give us a call on 01242 570330 or contact us via our online enquiry form.
